Published: 16th December 2014
Profile 22 is boosting its extensive marketing support package with the addition of a new website service. The support tool provides Profile 22 fabricators and installers with a simple means of creating a professional online presence. The sites can be fully branded to the customer while all design and copywriting is taken care of by the Profile 22 marketing team.
Understanding the importance of visibility in both the trade and retail sectors Profile 22 develops the sites using the latest technologies and techniques; for example all of the websites are responsive which means that they are viewable on a mobile, tablet or PC.
For total reassurance and to avoid incurring expensive hosting costs, Profile 22 can host each website on its own server. By doing so, customers stand to benefit from the Epwin Group in-house IT and web support staff, back-up operations and updates, giving added peace of mind.
One of the first to benefit from the new website service was Colin Tough Joinery, a long-standing customer of Profile 22 fabricator Merlin Network (Scotland) Ltd. Co-owner, Heather Tough said: “We wanted a website to coincide with the expansion of the business, one which would not only show our products but also provide information about us, showing people what we are ‘about’ and the quality service that we offer.
“It was important to us that our website looked professional and was consistent in style and detail. With the support of Profile 22 and Merlin Network we have achieved this; the whole experience was very much hassle-free with excellent advice throughout.
“One of the best things about this whole process was working with partners we could trust, and who have our best interests at heart. Nothing was too much trouble for the team and the speed with which the guys handled the project was a real incentive as well; I was conscious of not delaying those who were investing their time and money.”
The website went live just a few months ago and since then the response has been overwhelming: “We’ve had plenty of good comments, and lots of people saying that they have taken a look. We’re finding that even those who have worked with us for many years are using it to look up details. We’re extremely happy with the results!”
To date the website has pulled in a healthy number of enquiries for Colin Tough Joinery, and with built-in infrastructure Heather and the team are able to respond accurately and efficiently.
Geoff Beck, business development manager for Profile 22 fabricator, Merlin Network (Scotland) said: “The Tough’s new website looks extremely professional. This experience has helped forge a stronger partnership between Merlin Network, Colin Tough Joinery and Profile 22. We will definitely be offering this website service to our other customers.”
This new website service forms part of a new package of marketing support offered by Profile 22, one which includes online portals where customers can create and order their very own merchandise and marketing literature.